How to Check Keyword Rankings Without Affecting Google Analytics Data

A comprehensive SEO strategy includes being aware of how well your website is doing on keyword research. But keyword rank monitoring can sometimes messe with your Google Analytics, and cause the wrong kind of data to impact your business. It’s caused by tools or techniques that unknowingly overestimate your traffic or make a mess of your analytics reports. This needs to be addressed through processes and tools that can allow you to track website ranking on Google without affecting your data. In this post, I go over 6 ways to check keyword rankings with minimal damage to your Google Analytics....Read More
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How to Use Daily Rank Tracking to Detect Algorithm Changes?

In the dynamic field of search engine optimization (SEO), staying on top of algorithm updates is an essential success strategy. Website ranking on search engines such as Google changes algorithmic yearly to cater to user experience, and can result in website rankings changing rapidly. Digital marketers, SEO Experts, Entrepreneurs, and others should keep up to date with these trends to stay or increase visibility. But catching up with and reacting to algorithm changes is not just about doing rank-checks every so often. It is for this that daily rank monitoring comes in. You can track the performance of your website...Read More
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The Future of Backlink Indexing Exploring AI and Automation Trends in SEO

In the fast changing world of SEO, backlink indexing is among the most essential actions of any digital marketer or website owner. With Google and search engines improving algorithm every day, getting backlinks indexed is an essential process for rankings and organic traffic. But, the manual indexing of backlinks is dead. Since search engines are becoming more complex, there are AIdriven tools and automation trends which are changing the way backlink indexing works. These new developments are meant to make things easier, faster and more accurate to help backlinks get registered with the search engines. In this article, we’ll see...Read More
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Understanding Head Keywords in SEO: Their Role and Effective Usage for Optimal Ranking

Head keywords are often called short-tail keywords. The main purpose of using head keywords is for a website to be visible on search engines and to be able to rank. Head keywords are foundations of many SEO strategies. They are narrow and also high-traffic searches which are foundations of many searches. These keywords are general searches. Therefore they're competitive. Head keywords are crucial for building a sound SEO presence. In this article, we are going to see what exactly are these head keywords, why are they important in SEO and how to implement them in your content in order to...Read More
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Core Web Vitals Remain Crucial for Ranking in 2024

Core Web Vitals are again at the centre of the SEO world in 2024 making page experience a substantial ranking and revenue consideration for businesses looking to improve their web properties. With the user experience being the true deciding factor in a website’s SEO success, page speed, interactivity and image visual stability are now more critical SEO performance factors for web teams than before. Sites with poor CLS, LCP and FID scores are destined for lower rankings, less traffic and less visibility. Businesses need to ensure their sites offer user experiences that earn visits and keep them coming back by...Read More
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Web Analytics Best Practices Common Mistakes to Avoid and Tips for Success

If you’re connected to the internet, the fact that site analytics can reveal how visitors use your website is mission critical. In an age where online marketing is essential for business success, web analytics can provide actionable insight to help you build and maintain a strong online presence – guiding your digital marketing strategy to deliver outstanding results. When used correctly, web analytics can supercharge your website. However, when they’re not set up properly or managed intelligently, site-analytics tools and services can waste your valuable time and money, and any strategies you adopt will likely be astray. Let’s take a...Read More
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Rank Tracking vs. Traffic Monitoring: Which Should You Prioritize in Your SEO Strategy?

With the growing need to constantly improve digital marketing strategies in today’s fast-changing world, many businesses are still grappling with the important task of optimising their presence online. Two essential pivots in this rotation are the ranking tracking and the monitoring of traffic, each with their own importance and purpose, and often mistaken to be interchangeable that also denotes one of them being more important and essential over the other. The former one is referred to as ranking tracking, whereby one employs the use of external tools to monitor the positioning of your keywords in search engine results pages, which...Read More
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Understanding Indexing Issues in SEO: Key Reasons and Solutions

If you do any kind of website marketing then you will know that one of the most important steps in this process is making sure your site’s content is crawled and indexed by search engines like Google. Unfortunately, it’s not uncommon for websites to have issues where their content is either not crawled or crawled, but not indexed by Google. This can have a major impact on your site rankings in the SERPs (search engine results pages) which ultimately could have a knock-on effect to your organic traffic/performance levels. In this article, we’ll cover the most common reasons for these...Read More
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How to Find and Differentiate Nofollow and Dofollow Links for Effective SEO?

If you’ve spent any amount of time working in the field of search engine optimisation (SEO), you need to familiarise yourself with searches for websites that have dofollow links. While you can’t expect to achieve success in your SEO efforts if you’re not well-versed in the use of both nofollow and dofollow backlinks. Although known primarily for their significance in search engine optimisation (SEO), nofollow and dofollow links are essential network network components. They are methods by which developers/businesses can signal to search engines whether or not a particular link carries and/or conveys value and relevance to a webpage. Dofollow...Read More
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The Keyword Tripod Rule A Strategic Framework for SEO Success

If you are travelling light, the search engine optimisation (SEO) area of your pack deserves an important section. Both these observations remain true as the digital world changes at lightning speed. In a simpler world (if it ever was!), writing quality content and displaying useful pictures, videos and data used to be sufficient to do well in the organic listings of the search engine results pages (the blue links on the right of a SERP). Moreover, too many businesses still think it is all about rankings. While that might still have some relevance for high-commercial-intent, shorttail keywords in search, it...Read More
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