Digital marketing is highly competitive. Every day, we come across hundreds of digital ads. We see them on our TV screens, interact with them online, and even listen to them on the radio. But in the background of every catchy or intriguing piece of information is an SEO algorithm, driving traffic to that ad and encouraging us to take notice. And as long as digital marketing exists, so will SEO. Every digital marketing agency knows the importance of SEO, yet many don’t have the resources to manage a complex SEO strategy in-house. Enter White Label SEO. But what exactly is it? How does it work? And, crucially, why is it the perfect solution for your business? Let’s find out.
What Is White Label SEO?
If you’ve ever wondered about White Label SEO, then check this out. White Label SEO works in a number of different ways. Essentially, it’s a rebRANDing: an agency or business sells SEO services to their clients, but the third-party provider on the other end of the transaction delivers the work. In essence, a third-party SEO company operates from behind the scenes to deliver search engine optimisation work for another company’s clients. An agency is freed from the task, the tool(s), and even the thought of having to hire an in-house SEO team and build out all the tools to support that team. That’s why we here at KWT Global love this stuff – it sets us up for success.
White Label SEO offers a convenient and no-nonsense solution for any digital marketing agency, web development firm or other types of company that wants to seamlessly include SEO into their service offerings without having to deal with the overhead of assigning personnel to manage their own SEO projects. With the positioning of White Label SEO services, agencies are able to worry less about how to execute on-page and off-page optimisation strategies and other technical details of their clients’ SEO campaigns. As a result, the experts can focus on the clients and the core business activities, while the “heavy lifting” is delegated to SEO specialists. This is a clear win-win scenario, as an agency can introduce more services to its broad offerings and gain additional sources of revenue streams with very little initial startup costs.
How Does White Label SEO Work?
The process of White Label SEO normally looks like this: The agency finds an SEO vendor – most likely in the US or EU – that performs all the SEO services, from keyword research, on-page SEO and content creation to link building and the rest. When the work is done, the provider sends all the results to the agency, who then rebrands this manpower for the client. The agency acts as the middleman, taking care of communication with the client and making sure the client is well attended to, while the provider works on the background, delivering the results that the young gun will take credit for.
Providing the service under the agency’s own brand, the provider of these White Label SEO services typically works closely with the agency to make sure the service is what the agency expects it to be, and of a quality the client expects, too. So, the provider usually provides regular reports and check-ins that the agency can rework and relay to the client, all under the agency’s own branding as the agency continues to be ‘the boss’ of the client relationship.
Benefits of White Label SEO for Agencies
For white label digital marketing agencies, the primary advantage of a white label seo is the ability to provide a complete suite of SEO services without any investment associated with building an in-house team. This is more productive and profitable for smaller digital marketing agencies that don’t have many resources to hire seo expert resellers or seeking a white label SEO service providers. For digital marketing agencies, it becomes more affordable to subscribe to white label reseller program for seo , than spending money on recruitment, training aspects and initial infrastructure. An agency can immediately enhance their service offerings and start offering SEO revenues. Through a white label SEO reseller service program, the same agency gets leveled on par with other bigger agencies without putting in any significant costs. It enables agencies to compete in the market and enhance their customer base.
Perhaps the most significant advantage is the scale that White Label SEO affords. As the agency grows in size and stature, it can correspondingly grow in terms of its SEO offerings, without investing considerable money into employing additional staff and external resources. The agency is able to scale in terms of number of clients and the size of the projects that it undertakes without breaching its capacity constraints. And the quality of the White Label SEO offerings remains consistently excellent, being delivered by specialists in the SEO area. This consistency in quality helps build the agency’s brand and reputation, ensuring that it is trusted by clients. As a result, it can develop long term relationships with its clients, ensuring repeat revenue.
Benefits of White Label SEO for Clients
Customers will also gain a lot from White Label SEO. A lot of times, people engage with an agency which is not SEO-based but might handle other aspects of their digital marketing. If the customer is interested in SEO but their current agency is not an expert in that area, they might need to hire another agency. Or, they might not know how to manage different vendor relationships. With White Label SEO, a customer can get the benefit of the SEO services from all of these same top-notch SEO agencies without the inconvenience. And the beauty that comes with integration will help them achieve much better results over the lifetime of their business, including higher rankings on the search engines, more relevant traffic leading to more conversions, and better customer acquisition.
Similarly, White Label SEO results in the same continuity of brand experience for the client. Since the client never gets in contact with the third party and the agency presents any and all results for any campaigns under its own brand, the client never knows the value chain is involving an outsourced vendor. With this continuity, trust with the vendor is also preserved as the client associates the agency as the sole provider of the service, and not just a reseller of third-party resources. Finally, White Label SEO can also be inexpensive to clients. Firms can opt for these services from agencies that potentially have attained economies of scale offering SEO services.
Challenges and Considerations in White Label SEO
Along with the advantages of White Label SEO there are also some additional challenges. The biggest one in my view is finding the right provider – and finding the right products that you can rely on. As I mentioned earlier, the White Label model works because it’s of high quality. A reduction in quality from the agency brand outwards drags down the entire chain, so all agencies need excellent due diligence when choosing a White Label SEO partner. Look at the experience and portfolio of a prospective partner; ask for case studies and testemonials.
Secondly, keeping the communication lines open between the agency, the provider and the client is a challenge: after all, one of the reasons why you’re outsourcing as an SEO agency is because you (in my experience) need to focus on the strategy and keeping your customer happy. If you are the agency and act as the man in the middle, any chance of miscommunication or delays will pass through your hands, as well as any chance for mistakes when it comes to the execution of the strategy. To be fair to White Label SEO providers, both myself and others I know try and mitigate risk for our clients by following strict protocols and reporting schedules with our partners. If the agency hiring you for white label needs someone with specialised knowledge of SEO – namely you – then you need to have a good understanding of SEO, even if you aren’t executing that part of the business.
Is White Label SEO Right for Your Business?
Whether or not using White Label SEO is a match for your business will ultimately come down to your individual circumstances. Agencies without the staffing or knowhow to offer and manage SEO services in-house can gain a great deal: a method to expand their service catalogue and increase revenue and profitability without having to make a significant upfront investment. However, agencies will to have to think carefully about how the provider’s work will affect their own brand and how best to communicate with, and manage, the provider.
However, when it comes to White Label SEO, it is essential to determine if you can utilise this service effectively. Ask yourself: What are my current capabilities, what are my clients’ needs? If your clients ask for SEO, but your company doesn’t have that skillset in-house to be able to perform, White Label SEO could be a great way to handle this demand without having to outsource to an agency and potentially lose client loyalty. Additionally, if you have your sights set on scaling your business and working with more clients, but not necessarily with more resources, White Label SEO is a great option to do so without expanding in-house. In summation, White Label SEO should be a decision made through a combination of what your company desires to accomplish, what your clients expect from you, and how well you’re able to identify a reputable White Label SEO provider.
Conclusion
White Label SEO is a powerful tool for agencies and businesses looking to expand their service offerings and scale their operations. By outsourcing SEO services to a third-party provider, agencies can deliver high-quality SEO to their clients without the need for an in-house team. This model offers numerous benefits, including cost savings, scalability, and the ability to maintain a consistent brand experience for clients. However, it also requires careful consideration and management to ensure that the quality of the services delivered meets client expectations. For many businesses, White Label SEO represents an opportunity to grow and thrive in the competitive digital marketing landscape.
